Beyond Likes goes beyond tools and trends.
It helps youth workers, educators and professionals in the youth field use social media and Artificial Intelligence in a conscious, ethical and meaningful way, without losing what matters most: people, relationships and impact.
Beyond Likes is a European project co-funded by the European Union that supports youth organisations and youth workers in developing stronger digital skills, improving their social media communication and using Artificial Intelligence in a responsible, ethical and meaningful way.
Led by partners from Spain, Portugal and Greece, the project explores how digital tools can be used consciously and positively in youth work, always putting young people’s well-being, participation and critical thinking at the centre.
Beyond Likes has been developed through several key activities, starting with a research phase. This phase identified the key needs of youth work in the digital field, while the workshop and training activities later engaged youth workers from different countries in testing, applying and refining the project tools through real practice.
The main outcome of the project is the Beyond Likes Media Kit and our Manual, which include strategies, tools, templates and real-life examples to help youth workers and organisations communicate with purpose, clarity and creativity in today’s digital environment.
If you would like to learn more about the research phase, you can download the report here.
You can also follow the project on social media to explore highlights from the activities, behind-the-scenes content and updates from youth workers who took part in the project.
All materials are freely available on this website.
Your guide to social media and AI.
Practical steps to improve digital communication.
Three NGOs from Portugal, Spain and Greece joined forces to respond to the needs we see every day in our work with young people.
We’ve put a lot of care into this project, and we’re proud to share these resources. We hope they genuinely support your work.
